Cool Email Idea: Weekly Activity Report

What: Weekly Activity Report

Who: Realty Tracker

Why we love it: Realty Tracker was a site that collected leads on behalf of real estate agents around the country. They sent teasers for those leads by email several times per week. They also sent this weekly Activity Report with a summary of available leads. To make this email as valuable as possible, they included great content that is aimed at making the agents more successful. For example, in the issue shown here they used research on what repeat buyers want from real estate agents. Past issues have included information about home sales trends, how to set goals and real estate marketing tactics. Of course, many of these tidbits speak directly to the service that Realty Tracker provided in the form of online lead generation.

What would make it better: They could ...

Categories: Response

Cool Email Idea: A Truly Welcoming Welcome Message

We are always shocked how many marketers miss the boat with their Welcome messages. Some don't even bother to send them, which is just a huge missed opportunity. Others send them, but...

Categories: Response

A View of The Email Universe: Return Path's Q2 Reputation Benchmark Report

By George Bilbrey
VP & GM Delivery Assurance Solutions

When we set out to build a reputation data network we had a strong sense that the volume of email being sent to top receivers was staggering. But sensing is one thing. Having empirical data is another.

Which is why I'm so excited about the Return Path Q2 Reputation Benchmark Report. Now we have actual email performance data that tells us what the email traffic really looks like.

You can read the report yourself here.

Here's my high level take on what we found:

1. Most of the servers sending email shouldn't be. Only 20% of the IPs we studied were ...Tell me more

   Categories: Deliverability

Eighty Percent of Email is Being Sent From Illegitimate or Unknown Mail Servers According To Return Path's Reputation Benchmark Report

Commercial Mailers With Low Unknown User Rates and No Spam Trap Hits Have Delivery Rate Increases of More Than 20 Points

NEW YORK & DENVER--Eighty percent of email is being sent from illegitimate or unknown mail servers, Return Path discovered with its new Return Path Reputation Benchmark Report. Return Path found that forty-six percent of email is being sent from hosts that should not be sending email at all - compromised hosts, dynamic IP addresses, and other non-mail servers. In addition, 34% of email is sent from "unknown" IPs which are not classifiable by available data.

Return Path conducted the Reputation Benchmark study by examining a sample of 2.3 million IPs pulled from the Return Path Reputation Data Network - a cooperative data network that collects and analyzes email data from more than 20 ISPs and other data providers representing more than 100 million mailboxes.

For the study, Return Path removed the data from servers that do not have reverse DNS and are clearly not supposed to be sending email. If you factor in the 35% of servers with no reverse DNS, the "bad" mail hosts goes even higher ...

Categories: News