Don’t let a good customer get away.

It’s one of the central ironies of the Information Age: the faster communication gets the harder it becomes to get in touch with people. These days, changing an email address is a relatively painless affair. Press a few keys and all of a sudden studdmuffin21@yahoo.com is studdmuffin21@gmail.com. Unfortunately, all this carefree travel can leave commercial emailers out in the cold. There are very few people organized enough to notify all the commercial senders they deal with – even the valued ones.

“Out catalog client's conversion rates increased 100% for addresses updated with Return Path's ECOA.”

Eric Svenson
Vice President - DMinSite

Find out more

List Growth Overview

That’s where Return Path comes in. Our ECOA service allows you to keep up with your customers no matter how often they change email addresses. In fact, after signing up for our service, most of our clients find that they’re able to update five to ten percent of their email list annually. And unlike ordinary ECOA services that obtain new addresses using questionable practices, Return Path ECOA is one hundred percent customer reported – protecting your customer’s privacy and your good name. It’s a win-win situation that twenty million consumers are already using to their advantage – and on average 500,000 more join monthly.

Here’s how it works:

Consumers register their old and current email addresses with Return Path through various points on the Web (network partners, ISPs, community sites, etc.).
Return Path verifies the accuracy of the registered email addresses by sending confirmation emails to the old and new email addresses.
When an old email address is found on a commercial email list, an email is sent to the new address requesting permission from the consumer to update the address (a similar process occurs for personal updates).
Businesses using Return Path ECOA are notified when the consumer gives permission for their new email address to be shared.
Return Path then updates business files with the most current email address for their customers.

Finding new customers is a crucial part of any business, but hanging onto old ones is just as crucial. Contact us today and start keeping track of your existing customers without risking your reputation.