Public email blacklists are lists of IP Addresses and domains that have been reported and listed as “known” sources of spam. These blacklists are published and made available to the public – many times as a free service, sometimes for a fee. There are hundreds of well-known public blacklists, and there impact can cause a loss of money for businesses, and create a negative experience for their customers from undelivered emails.
Marketers are struggling with a problem that consumers know all too well: The inbox is a battlefield. And each consumer decides the winners every time they choose what to read. Or delete.
While the best mobile strategy depends largely on your own data, industry and region, your email marketing efforts should be optimized for both mobile and the desktop to ensure maximum campaign ROI.
In 2012 email will continue to play an important role again in determining our next president. So how have Romney's and Obama's email strategies performed in this election?
Understanding why your emails never reach the inbox can be daunting, confusing and stressful. Return Path makes it easy with Sender Score.
Mobile is Leading the Email Revolution - We spend more time using our phones to read email, take pictures and update our Facebook accounts then we do actually using it to talk.