In this 6-minute podcast, email industry insider, Ken Magill, and Return Path's Margarita Golod discuss the email marketing tactics Amazon.com employed to improve their online metrics…and why it sometimes pays to defy conventional marketing wisdom.
In this 15-minute podcast, Return Path's Stephanie Colleton discusses key factors to consider when creating content for mobile devices, and provides tips to ensure email content is optimized for a variety of platforms and devices.
Analyzing data from Return Path's Inbox Insight tool with more than 2 million subscribers, Ken Magill and Margarita Golod review the best and the worst examples from email marketing campaigns deployed during Hurricane Sandy. In this 6-minute podcast, Ken and Margarita identify the types of marketing messages that appeared to increase customer loyalty while protecting company brand and reputation.
Are you prepping your holiday email campaigns, but confused about which tactics will have the biggest impact on response? In this 17-minute podcast, Ken Magill and Bonnie Malone reveal email strategies that will optimize and boost revenue from holiday email campaigns. Ken and Bonnie discuss what marketers need to worry about most when prepping for the holiday season, what data and metrics are most important, and how marketers can access competitive data and exploit it in time to impact their holiday campaigns.
Podcast with Sam Masiello, Return Path and Ken Magill, Magill Report Most marketers assume that only big company brands are targets for phishing and spoofing. But did you know that customers affected by attacks are 42% less likely to do business with you, no matter how large of a company you are? In this recorded interview with Ken Magill and Sam Masiello, learn how phishing can affect your marketing program and company brand, and what you can do to protect your customers and brand.
Return Path's Are You An Email Marketing Wizard quiz
Episode 19 of Return Path's Reputation Radio features an interview with Peter Roebuck of AllWebEmail and Adam Holden-Bache of Email Transmit
Return Path's Reputation Radio features an interview with Guy Hanson and Hannah Graham from DBG, a UK-based email service provider.
Return Path's Reputation Radio features an interview with Maria Pergolino of Marketo, marketing automation company.
Return Path's recent study of how nonprofit organizations use email marketing (15:03)
Misconceptions among marketers about deliverability and how ISPs handle mail
The Email Marketing Industry: what marketers are doing right and doing wrong with email marketing.