Download the new IAB UK Guide – Email: Joining the Digital Dots http://t.co/WNLcGg63zqMay 23, 2013
Return Path research and publications provide a wealth of knowledge regarding best practices, client experiences, and industry research studies.
In its first ever Australia and New Zealand Email Intelligence Report, Return Path aims to give e-marketers insight into how email intelligence can help drive best-in-class programmes that achieve maximum return on investment and outperform your competitors.
While overall read rates declined in Q4, learn how some marketers defied the odds with responsible, well-planned email sending strategies.
The good news for consumers is that most spam is now blocked before reaching the inbox. Why is this bad news for marketers?
Advancing Email Marketing Performance through Data, Analysis, and Insight. A new study shows that marketers' lack of tools, training, and budget are obstacles to improving email campaign performance
Return Path, the global leader in email intelligence, reviewed data from 149 mailbox providers in North America, Central and Latin America, Europe, Asia and the Asia Pacific territories and found that only 81% of all email reached the inbox in early 2011.
Knowing where to invest your resources (time, energy, and budget) is an important element for success.
This white paper is for email marketing program managers struggling with inbox placement issues. We cover 10 of the major issues that affect email deliverability and provide tips on overcoming them.
Return Path, the global leader in email intelligence, reviewed data from over 1.1 million messages, 142 ISPs and 34 countries in North America, Central and Latin America, Europe, Africa, Asia and the Asia Pacific territories and found that only 76.5% of all email reached the inbox in late 2011.
The 2012 Return Path Sender Score Benchmark Report covers the global email deliverability context, including global trends in key areas such as email volume, complaints, unknown users and spam traps. The Report also covers sector and region-specific trends.
This report, from Return Path and MarketingSherpa, uncovers some of the mysteries of deliverability. The in-depth analysis, valuable benchmark data and CMO insights found in this study will help you in forming your own deliverability strategy.
In chapter 7 of the 2011 Email Marketing Handbook, “Deliverability and Legal Compliance,” Return Path and MarketingSherpa cover important best practices and provide actionable steps for improving deliverability rates.
There are more channels than ever before for communicating with both customers and prospective customers. In this report, Return Path takes a look at the rapidly shifting trends and the devices that people use to view email.