Return Path research and publications provide a wealth of knowledge regarding best practices, client experiences, and industry research studies.
Learn how Tabs have taught Gmail users a new and potentially more efficient way to shop from their inboxes.
Learn how Email tactics and consumer behavior have evolved in five years. In 2008 some of the worlds most recognized brands refused to let consumers onto their email lists without street address, data of birth, and often more. Today that has changed significantly.
Pundits predicted the demise of email marketing when Gmail made its Tabs feature the default for all users, reasoning that commercial messages would be out-of-sight, out-of-mind. But in its first week, Tabs had the opposite effect on many Gmail users who actually read more of their marketing email.
The most recent benchmark data from Return Path shows that this longstanding problem for senders around the world—especially in the social media sector—isn’t getting any better, although marketers in some regions and industries appear to be making real progress towards solving their deliverability challenges.
Whilst there are some fundamental truths in email marketing which apply to all industries universally, there are also certain elements which are different and unique to each business sector. And when companies aim to benchmark their email metrics, they should do so within their own region and industry. This snapshot is aimed to provide you with some key metrics from the gaming industry specifically.
Virtually every sender sees messages occasionally delivered to the spam folder, but relatively few inspire their subscribers to search for them, "rescuing" them by sending mailbox providers a This Is Not Spam (TINS) Report. This new study examines the impact of TINS reports, which brands gets rescued, and why.
In its first ever Australia and New Zealand Email Intelligence Report, Return Path aims to give e-marketers insight into how email intelligence can help drive best-in-class programmes that achieve maximum return on investment and outperform your competitors.
Knowing where to invest your resources (time, energy, and budget) is an important element for success.
While overall read rates declined in Q4, learn how some marketers defied the odds with responsible, well-planned email sending strategies.
The 2012 Return Path Sender Score Benchmark Report covers the global email deliverability context, including global trends in key areas such as email volume, complaints, unknown users and spam traps. The Report also covers sector and region-specific trends.
The good news for consumers is that most spam is now blocked before reaching the inbox. Why is this bad news for marketers?
Advancing Email Marketing Performance through Data, Analysis, and Insight. A new study shows that marketers' lack of tools, training, and budget are obstacles to improving email campaign performance