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Inbox is a Battlefield

 
Marketers are struggling with a problem that consumers know all too well: The inbox is a battlefield. And each consumer decides the winners every time they choose what to read. Or delete.

Only in the inbox do brands battle for mindshare with totally unrelated competitors. No where else do merchants’ offers routinely win attention away from rival marketers only to lose it to bank statements or social media updates. Connecting with subscribers is only getting harder because unlike the inbox, consumers have a limited capacity for messages. This infographic looks at the winners and the losers in marketing’s hypercompetitive channel.

View the Infographic to learn:

  • How much email consumers get:
    The world’s most targeted email marketing subscriber gets more than100,000 commercial messages every month.
  • Whose messages they read:
    Daily deals, dating, social, and retail messages dominate the inbox, but only one of these ranks among the most-read.
  • Which brands win bake-offs:
    Customers commonly get mail from Lowes *and* The Home Depot, but read rates suggest a clear favorite.

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Inbox is a Battlefield