The Race for the Inbox

Barack Obama proved to be our first Chief Marketing Officer in the 2008 election with a highly sophisticated digital marketing strategy that spread his message, mobilized his Democratic base, and collected over $500 million online that was mostly attributed to email. For the 2012 election, we analyzed Obama’s and Romney’s email programs using our Competitive Intelligence solution to see who had the most engaged subscriber base and who is on track to win the race for the inbox. Our infographic shows:

  • Which candidate is reaching the inbox, and who is going straight to spam
  • Who has the best and worst read rates, complaint rates, deleted without reading rates, and other important engagement factors that affect inbox placement and conversions
  • How much money the winner of the “Race to the Inbox” stands to win through donations

Contact us to find out how you can use competitive email intelligence to stand out and beat the competition using Inbox Insight.

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View the Obama vs. Romney “Race to the Inbox” Infographic.

Race for the Inbox - Return Path Infographic

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Upcoming Events

Email Evolution Conference

The Email Evolution Conference attracts highly qualified decision-makers from the world’s most recognizable companies. If you want to reach a targeted audience of Email markets, then EEC 2015 is the...

Webinar: Email Retrospective & Predictions for 2015 (European timezone)

Join this webinar to learn about the most important developments in the email landscape in 2014, plus Return Path’s predictions for 2015, what these mean for e-marketers this year and how to harness these developments for programme success.