Barack Obama proved to be our first Chief Marketing Officer in the 2008 election with a highly sophisticated digital marketing strategy that spread his message, mobilized his Democratic base, and collected over $500 million online that was mostly attributed to email. For the 2012 election, we analyzed Obama’s and Romney’s email programs using our Competitive Intelligence solution to see who had the most engaged subscriber base and who is on track to win the race for the inbox. Our infographic shows:
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