The Race for the Inbox

Barack Obama proved to be our first Chief Marketing Officer in the 2008 election with a highly sophisticated digital marketing strategy that spread his message, mobilized his Democratic base, and collected over $500 million online that was mostly attributed to email. For the 2012 election, we analyzed Obama’s and Romney’s email programs using our Competitive Intelligence solution to see who had the most engaged subscriber base and who is on track to win the race for the inbox. Our infographic shows:

  • Which candidate is reaching the inbox, and who is going straight to spam
  • Who has the best and worst read rates, complaint rates, deleted without reading rates, and other important engagement factors that affect inbox placement and conversions
  • How much money the winner of the “Race to the Inbox” stands to win through donations

Contact us to find out how you can use competitive email intelligence to stand out and beat the competition using Inbox Insight.

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View the Obama vs. Romney “Race to the Inbox” Infographic.

Race for the Inbox - Return Path Infographic

Product Info

The Marketer’s Guide to Subscriber Complaints

Learn how to maintain and optimize complaints from your email subscribers.

Canadian Anti-Spam Legislation: Compliance Checklist

Use this checklist as a guide to assess existing databases and campaigns for compliance with Canada's Anti-Spam Legislation (CASL). Determine what subscribers, if any, will require reconfirmation before or after CASL comes into force on July 1, 2014.

Upcoming Events

eCommerce DAY – Mexico

Return Path sponsors the tour event eCommerce DAY, which creates a space for the dissemination, promotion and reflection on the significance of the impact that produced the Internet and new technologies in life, work and business people and companies, allowing an improvement in the competitiveness of our economy and reducing the gap between our entrepreneurs, companies and professionals in different regions of Latin America.

IAB Forum Italy 2014

Italy’s most authoritative digital and interactive communication event of the year