Your Path to the Inbox

Understanding why your emails never reach the inbox can be daunting, confusing and stressful. Return Path makes it easy with Sender Score. Sender Score is similar to a credit score, but for your IP Address. It lets Internet Service Providers know how trustworthy your emails are and lets marketers know exactly which reputation metrics are causing their emails to be sent to the spam folder or blocked. Our Sender Score infographic shows the path to the inbox and the reputation perils at play:

  • The various reputation metrics that influence your Sender Score and ability to reach the inbox
  • How sending from a new IP address affects your reputation
  • How low or high your Sender Score can go
  • Best practices on keeping your Sender Score and inbox placement rates high

Want to read the full Sender Reputation study?
Click here to download it now!

What’s your score?
Check your Sender Score now!

Need help with your inbox placement rates?
Contact us now!

Product Info

The Marketer’s Guide to Subscriber Complaints

Learn how to maintain and optimize complaints from your email subscribers.

Canadian Anti-Spam Legislation: Compliance Checklist

Use this checklist as a guide to assess existing databases and campaigns for compliance with Canada's Anti-Spam Legislation (CASL). Determine what subscribers, if any, will require reconfirmation before or after CASL comes into force on July 1, 2014.

Upcoming Events

No Upcoming Events