Resources

Use Spam Complaints to Improve Email ROI

Learn how you can address issues that can reduce your email marketing impact, by using spam complaint data to your advantage.

Good Senders Need Certification During the Holidays

Most senders believe a strong reputation guarantees excellent inbox placement with their subscriber’s email provider. Due to advanced email filtering methods and high traffic, a good sender reputation does not mean you will receive consistently high inbox placement rates. The varied inbox placement rate, especially during the holiday season, affects quarterly revenue.

The Marketer’s Guide to Subscriber Complaints

Learn how to maintain and optimize complaints from your email subscribers.

Retail Case Study: Inbox Insight

Learn how one of Return Path’s biggest retail customers uses Inbox Insight to increase their email program productivity.

Email Marketing Trends in Retail

See how Retail-specific Email Marketers face a unique set of challenges due to an ever-changing industry landscape.

Retail Specific Customer Trends

Return Path’s Retail customers must capture the attention of a diverse set of subscribers on a dynamic set of email clients.

Inbox Placement Benchmark Report 2014

Across the globe 17% of email marketing campaigns fail to reach consumers, going directly to junk folders, or -- more likely -- disappearing altogether. This report benchmarks email deliverability by industry, country, and season. Find out how your performance compares to other marketers today.

Master Your Email Marketing: Ten Secrets from Top Retailers

Join Tom Sather, Senior Director of Research at Return Path, and the American Marketing Association, to learn 10 secrets from top ecommerce retailers that you can use now to master your email marketing program for better results.

12 Ways to Better Christmas Email Deliverability

Join Tom Sather, Sr. Director Email Research, as he walks through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season.

The Ultimate Guide to Email Blacklists

What Every Email Marketer Should Know About Blacklists! Blacklists can dramatically impact email performance and ROI, but even marketing veterans struggle to understand how they work. View this webinar to gain insight into prominent email blacklists and learn how they influence your inbox placement at specific mailbox providers.

Brand Protection – Whose Problem is it Anyway?

Understanding the roles of Marketing & IT Security to minimise the risks of phishing. Learn brand protection and anti-phishing from the perspectives of the marketing and IT security teams, the issues that should be considered and the potential impact for both departments as well as the wider business, of not having adequate measures in place to mitigate these risks.

How to Master the Email Win-Back Campaign

Unengaged subscribers can cause deliverability problems and depressed sales. View this webinar on-demand to learn the anatomy of a successful email win-back campaign that can actually help you win back your inactive subscribers and help boost your bottom line.

Product Info

The Value of Mailbox Provider Partnerships

Without data from mailbox providers globally, you are missing out on understanding your whole customer base.

Partner Program Overview

A quick overview of our partner program benefits and details.

Upcoming Events

Privacy and Big Data Overload

Due to the evolution of personalized, data-driven digital marketing, companies now have infinite amounts of personally identifiable information (PII) about their customers—and it just keeps exponent...

Nordic eCommerce Summit

Return Path is a sponsor of the Nordic eCommerce Summit – the leading international e-commerce and tech event in Scandinavia. Join Guy Hanson, Director of Consulting, Return Path, when he presents at 14.50 and 15.15 on day 1, to find out about how data from email is changing the game for e-marketers.