New eBook: Email Reputation Metrics Troubleshooter http://t.co/i6QDTnZlDb
June 18, 2013This guide from the Internet Advertising Bureau (IAB) UK, sponsored by Return Path, is an invaluable resource for email marketers, providing practical advice on all aspects of the e-marketing campaign lifecycle, from strategy and planning, to design and execution, through to measurement and reporting.
»View AllIn its first ever Australia and New Zealand Email Intelligence Report, Return Path aims to give e-marketers insight into how email intelligence can help drive best-in-class programmes that achieve maximum return on investment and outperform your competitors.
»View AllWhile the best mobile strategy depends largely on your own data, industry and region, your email marketing efforts should be optimized for both mobile and the desktop to ensure maximum campaign ROI.
»View AllThis on-demand webinar delivers insider tips to help you understand, capture, and exploit email engagement data from an ISP perspective.
»View AllIn this 6-minute podcast, email industry insider, Ken Magill, and Return Path's Margarita Golod discuss the email marketing tactics Amazon.com employed to improve their online metrics…and why it sometimes pays to defy conventional marketing wisdom.
»View AllOur Certification program has high standards but extensive benefits.
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