Resources

Five Mobile Trends

To help you optimize your email program to connect with your customers, our new infographic highlights five key mobile trends that you need to be aware of.

2014 Sender Score Benchmark Report

Every email sender has a reputation, or Sender Score which is a proxy for mailbox providers’ view of the IPs that send commercial email. Download the latest Sender Score report to learn why reputation matters in email marketing.

Secrets of Successful Email Copywriting

With new email technology and a shift towards mobile opens, there is more pressure than ever on your subject lines and email copy to grab and keep subscribers’ attention. Attend this webinar to learn how to make your email copy stand out in the inbox.

Use Spam Complaints to Improve Email ROI

Learn how you can address issues that can reduce your email marketing impact, by using spam complaint data to your advantage.

Good Senders Need Certification During the Holidays

Most senders believe a strong reputation guarantees excellent inbox placement with their subscriber’s email provider. Due to advanced email filtering methods and high traffic, a good sender reputation does not mean you will receive consistently high inbox placement rates. The varied inbox placement rate, especially during the holiday season, affects quarterly revenue.

The Marketer’s Guide to Subscriber Complaints

Learn how to maintain and optimize complaints from your email subscribers.

Retail Case Study: Inbox Insight

Learn how one of Return Path’s biggest retail customers uses Inbox Insight to increase their email program productivity.

Email Marketing Trends in Retail

See how Retail-specific Email Marketers face a unique set of challenges due to an ever-changing industry landscape.

Retail Specific Customer Trends

Return Path’s Retail customers must capture the attention of a diverse set of subscribers on a dynamic set of email clients.

Inbox Placement Benchmark Report 2014

Across the globe 17% of email marketing campaigns fail to reach consumers, going directly to junk folders, or -- more likely -- disappearing altogether. This report benchmarks email deliverability by industry, country, and season. Find out how your performance compares to other marketers today.

Master Your Email Marketing: Ten Secrets from Top Retailers

Join Tom Sather, Senior Director of Research at Return Path, and the American Marketing Association, to learn 10 secrets from top ecommerce retailers that you can use now to master your email marketing program for better results.

12 Ways to Better Christmas Email Deliverability

Join Tom Sather, Sr. Director Email Research, as he walks through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season.

Product Info

Email Fraud Protection Overview

Return Path email brand protection identifies and proactively blocks phishing and other threats to your brand. Leveraging the world's most comprehensive email data network, our fraud detection and mitigation goes beyond authentication-based approaches.

The Value of Mailbox Provider Partnerships

Without data from mailbox providers globally, you are missing out on understanding your whole customer base.

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