Resources

Five Mobile Trends

To help you optimize your email program to connect with your customers, our new infographic highlights five key mobile trends that you need to be aware of.

2014 Sender Score Benchmark Report

Every email sender has a reputation, or Sender Score which is a proxy for mailbox providers’ view of the IPs that send commercial email. Download the latest Sender Score report to learn why reputation matters in email marketing.

Secrets of Successful Email Copywriting

With new email technology and a shift towards mobile opens, there is more pressure than ever on your subject lines and email copy to grab and keep subscribers’ attention. Attend this webinar to learn how to make your email copy stand out in the inbox.

Use Spam Complaints to Improve Email ROI

Learn how you can address issues that can reduce your email marketing impact, by using spam complaint data to your advantage.

Good Senders Need Certification During the Holidays

Most senders believe a strong reputation guarantees excellent inbox placement with their subscriber’s email provider. Due to advanced email filtering methods and high traffic, a good sender reputation does not mean you will receive consistently high inbox placement rates. The varied inbox placement rate, especially during the holiday season, affects quarterly revenue.

The Marketer’s Guide to Subscriber Complaints

Learn how to maintain and optimize complaints from your email subscribers.

Inbox Placement Benchmark Report 2014

Across the globe 17% of email marketing campaigns fail to reach consumers, going directly to junk folders, or -- more likely -- disappearing altogether. This report benchmarks email deliverability by industry, country, and season. Find out how your performance compares to other marketers today.

Master Your Email Marketing: Ten Secrets from Top Retailers

Join Tom Sather, Senior Director of Research at Return Path, and the American Marketing Association, to learn 10 secrets from top ecommerce retailers that you can use now to master your email marketing program for better results.

12 Ways to Better Christmas Email Deliverability

Join Tom Sather, Sr. Director Email Research, as he walks through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season.

The Ultimate Guide to Email Blacklists

What Every Email Marketer Should Know About Blacklists! Blacklists can dramatically impact email performance and ROI, but even marketing veterans struggle to understand how they work. View this webinar to gain insight into prominent email blacklists and learn how they influence your inbox placement at specific mailbox providers.

Brand Protection – Whose Problem is it Anyway?

Understanding the roles of Marketing & IT Security to minimise the risks of phishing. Learn brand protection and anti-phishing from the perspectives of the marketing and IT security teams, the issues that should be considered and the potential impact for both departments as well as the wider business, of not having adequate measures in place to mitigate these risks.

How to Master the Email Win-Back Campaign

Unengaged subscribers can cause deliverability problems and depressed sales. View this webinar on-demand to learn the anatomy of a successful email win-back campaign that can actually help you win back your inactive subscribers and help boost your bottom line.

Product Info

Return Path Email Intelligence Solutions Brief

Optimize email efforts, improve ROI, achieve best-in-class performance and protect your brand against phishing and fraud with dedicated solutions and insights from the global leader in email intelligence.

Email Fraud Protection Overview

Return Path email brand protection identifies and proactively blocks phishing and other threats to your brand. Leveraging the world's most comprehensive email data network, our fraud detection and mitigation goes beyond authentication-based approaches.

Upcoming Events

Email Evolution Conference

The Email Evolution Conference attracts highly qualified decision-makers from the world’s most recognizable companies. If you want to reach a targeted audience of Email markets, then EEC 2015 is the...

Webinar: Email Retrospective & Predictions for 2015 (European timezone)

Join this webinar to learn about the most important developments in the email landscape in 2014, plus Return Path’s predictions for 2015, what these mean for e-marketers this year and how to harness these developments for programme success.