Return Path Keeps the World Safe for Email

We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.

Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.

Email is an incredibly powerful marketing tool. So why is it usually so bad?

Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.

Here are some of the ways we can help you make email friends rather than enemies.

Sender Score: Get those emails into the inbox (and looking good).
Postmaster Network: Build the right list the right way.
List Growth: Fight churn on your customer list (and win!).
Strategic Solutions: Do great email. Really great email.

Email marketers can be the Internet publisher’s best friend (...or at least his rich uncle).

That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.

Here are some ways we can help you build more revenue from your subscriber base without anyone crying "Spam!"

Postmaster Network: We have multiple sources of revenue to share – that means more for you.
Sender Score: Get those newsletters into the inbox, not the junk folder.

Our mission is to keep the world safe for email marketing.

Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?

Here are a few of the ways we can help keep your network spam-free without making it content-free as well.

Sender Score: Blacklists and Postmaster pages and Data, Oh My!
Sender Score Certified: The internet’s oldest, biggest, and best third party whitelist.
Feedback Loop Management: Empower your customers to take an active role in improving their own email experience.

If a client’s message leaves your server and no one ever receives it, is it even a message at all?

When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).

Sender Score: Quickly meet your clients’ need for superior deliverability services and open new revenue streams for your company.
Sender Score Certified: Help your clients reach more than 600 million email boxes with less filtering scrutiny – including Hotmail, MSN, Roadrunner and Outblaze.
Sender Score Receiver Alliance: El email, l'email, il email, das email – however you say it, we can help your clients do it better, even overseas.

Advertising is a highly competitive environment.

Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

When it comes to email lists, less is more. Except when more is more.

Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

“Return Path is devoted to keeping the world safe for email. We attack and solve the biggest problems facing the email industry today in partnership with our clients, whether they use email for acquisition, retention or both.”

— Matt Blumberg CEO & Chairman

Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.

“If you’re an email receiver, efficient screening depends on using the best reputation data available. And if you send email, a profitable program depends on having a strong reputation bolstered by easy-to-use tools and world class consulting. Sender Score serves both markets, and the combination is powerful.”

— George Bilbrey GM of Delivery Assurance Solutions

“The Postmaster Network delivers advertisers a high volume of high quality leads. That quality comes from our strong and transparent member experience and our network of publishers. If you are looking to find new customers or wanting to generate more revenue from your users without interrupting their experience, we can help you do it.”

— Craig Swerdloff GM of Customer Acquisition Solutions

“Whether your list has data entry errors, garbage addresses or old email addresses, our list hygiene and ECOA services can help make sure that your lists are cleaner, more effective and deliverable. ”

— Chad Malchow VP of Business Development

“Our Strategic Solutions group will give you the confidence that your subscriber base is in good hands and receiving emails that delight them (and entice them to buy). Let us work with you to ensure high email marketing return.”

— Stephanie Miller VP of Strategic Solutions

We're Always Hiring

Come join the fun!

Return Path is an Inc. 500 Company

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Email Marketing Water Cooler

Aug
05

Cool Email Idea: Weekly Activity Report

What: Weekly Activity Report

Who: Realty Tracker

Why we love it: Realty Tracker was a site that collected leads on behalf of real estate agents around the country. They sent teasers for those leads by email several times per week. They also sent this weekly Activity Report with a summary of available leads. To make this email as valuable as possible, they included great content that is aimed at making the agents more successful. For example, in the issue shown here they used research on what repeat buyers want from real estate agents. Past issues have included information about home sales trends, how to set goals and real estate marketing tactics. Of course, many of these tidbits speak directly to the service that Realty Tracker provided in the form of online lead generation.

What would make it better: They could ...

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Categories: Response

Jul
31

Cool Email Idea: A Truly Welcoming Welcome Message

We are always shocked how many marketers miss the boat with their Welcome messages. Some don't even bother to send them, which is just a huge missed opportunity. Others send them, but...

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Categories: Response

Jul
29

A View of The Email Universe: Return Path's Q2 Reputation Benchmark Report

By George Bilbrey
VP & GM Delivery Assurance Solutions

When we set out to build a reputation data network we had a strong sense that the volume of email being sent to top receivers was staggering. But sensing is one thing. Having empirical data is another.

Which is why I'm so excited about the Return Path Q2 Reputation Benchmark Report. Now we have actual email performance data that tells us what the email traffic really looks like.

You can read the report yourself here.

Here's my high level take on what we found:

Most of the servers sending email shouldn't be. Only 20% of the IPs we studied were ...Tell me more

Categories: Deliverability

Jul
29

Eighty Percent of Email is Being Sent From Illegitimate or Unknown Mail Servers According To Return Path's Reputation Benchmark Report

Commercial Mailers With Low Unknown User Rates and No Spam Trap Hits Have Delivery Rate Increases of More Than 20 Points

NEW YORK & DENVER--Eighty percent of email is being sent from illegitimate or unknown mail servers, Return Path discovered with its new Return Path Reputation Benchmark Report. Return Path found that forty-six percent of email is being sent from hosts that should not be sending email at all - compromised hosts, dynamic IP addresses, and other non-mail servers. In addition, 34% of email is sent from "unknown" IPs which are not classifiable by available data.

Return Path conducted the Reputation Benchmark study by examining a sample of 2.3 million IPs pulled from the Return Path Reputation Data Network - a cooperative data network that collects and analyzes email data from more than 20 ISPs and other data providers representing more than 100 million mailboxes.

For the study, Return Path removed the data from servers that do not have reverse DNS and are clearly not supposed to be sending email. If you factor in the 35% of servers with no reverse DNS, the "bad" mail hosts goes even higher ...

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Categories: News