Learn what triggers the maximum level of recipient engagement, to make your email program best-in-class.
The newest tool in Return Path’s Insight.EQ solution, Inbox Insight shows marketers exactly what triggers the best email engagement in any industry and for any business. For the first time, email marketers will be able to see how their email program performance compares to the performance of their competitors.
With Inbox Insight, email marketers gain new insight into their own and competitors’ email programs via new engagement metrics such as read rate, delete unread rate and forward rate. Email program optimization just got a whole lot easier.