The best kind of intelligence.
Instantly measure the engagement of your email program against virtually any other.
Email marketers regularly analyze their competition to inform their own strategic program decisions. However, this is often time consuming and tedious, and when done manually, it means tracking emails across multiple accounts. In addition, signing up for a competitors’ email program only provides a small window into their email program strategy. Most importantly, there is no way to tell how your competitors’ emails are performing.
When your competition sends a unique offer, rolls out a new email template or increases email frequency, your first instinct might be to deploy a similar campaign or strategy with your audience. But what if these campaigns performed poorly or caused a steady increase in subscriber complaints for your competition? In these instances, your competitive intelligence might actually be a detriment to your program.
Inbox Insight solves all of the existing challenges marketers have with email optimization via competitive intelligence. Not only does Inbox Insight show all emails that competitors have sent out, it also shows how each email performed through new engagement metrics. With Inbox Insight, marketers can now view their email program side-by-side against the competitors they care about most, see what’s triggering the best email engagement in their industry and use these insights to optimize their email program.