Engagement metrics beyond opens and clicks.
Inbox Insight tracks a variety of subscriber actions for each of the email campaigns you and your competitors send out. These actions include the percentage of emails your subscribers read, deleted without reading, forwarded, deleted after reading and more.
Through Inbox Insight, you get access to all of these metrics along with subject line, message creative, date campaign was sent and relative audience size for all of your campaigns and any other mail program you want to monitor. You can even see the results of subject line testing that competitors perform. This insight will become a critical part of your email program optimization.