Email rendering: Look before you leap.
How will your email look on a Blackberry? On an iPad? Will your content be raising any red flags? Don’t catch embarrassing mistakes after the fact with email insight from Inbox Preview.
You put a lot of energy into crafting your messages for the maximum impact, so you owe it to yourself to also make sure that your messages display correctly in the many and varied devices, browsers and email clients out there. You also want to make sure, before you send, that your content doesn’t include any known spam triggers.
Inbox Preview, an Insight.EQ solution, shows how your email will look in most devices, browsers or email clients, so you can find and fix email rendering and inbox placement issues before they happen. Marketers can be sure that their emails won’t be blocked by spam filters and will appear exactly as intended for all of their subscribers, no matter what type of email client, browser, or mobile device they use to read email. With this intelligence, you will be able to significantly increase response rates and reduce complaints.
Today’s preferred message format: email on mobile devices.
Today, “understanding how your email will display” means understanding how your email will display on mobile devices, which have been enjoying steadily more usage in recent years. The International Telecommunication Union estimated that nearly 6 billion mobile devices were owned by 4.2 billion individual subscribers in 2011, a number that represented 60% of the world’s population in that year. If graphics do not render properly on mobile devices, or if links do not work or if text is illegible, your engagement rates will be severely impacted.
Check for known spam triggers.
If your email copy contains a high concentration of spam words and phrases, this could negatively affect your sender reputation, as well as, of course, your inbox placement rates. Inbox Preview provides a simple way to “flight-check” your email. While displaying your email on a variety of email clients, Inbox Preview also tests your content against leading desktop and enterprise anti-virus and anti-spam applications and let you know instantly if anything in your email content will get flagged as spam. Also, Inbox Preview verifies that none of your image source references or link domains is listed on any domain blacklists.
Don’t set up a test environment for email images (We’ve got you covered).
Theoretically, it’s possible to set up a test environment to perform email rendering, by registering an account with every mailbox provider you can think of. However, this process would be labor intensive and time consuming, if only because of the number of accounts to be managed. Also, though it would be relatively easy to compare email images on a PC, it would be extremely difficult, if not prohibitively impractical, to compare email images across numerous mobile devices. Clearly, setting up your own test environment for email rendering would not be feasible, and depending on the number of testing devices, it could be quite costly. Finally, of course, such a system wouldn’t easily be able to handle spam and content testing. In short, let Inbox Preview be your test environment for email rendering.
How Inbox Preview works.
Simply send a test email message to Inbox Preview and you’ll get a display of how your content appears in virtually every global desktop, webmail and mobile email environment, along with a list of any words or phrases flagged as potential spam.
With Inbox Preview, you can see how your email looks on:
- All major email clients
- All major browsers
- All major devices
- All major operating systems
- Missing text
- Illegible text
- Missing graphics
- Improperly formatted graphics
- Spam triggers (words and phrases)