Let us help drive your response rates.
To do that, we offer a team with dedication and expertise.
Our experts are dedicated to your success by implementing best practices throughout the email customer lifecycle:
- Acquisition: For a strong response, it’s essential to continually expand your file with active, engaged subscribers. We’ll design a strategy for your business that utilizes all available organic options.
- Conversion: Targeted messaging is the key to driving opens, clicks and conversions. We’ll work with you on segmentation, testing, targeting, creative template optimization and more, to ensure your subscribers not only get the right message at the right time, but are primed to respond.
- Engagement and Retention: Subscribers are most engaged when they are “in the market” for your goods and services. This doesn’t happen every day, so you need to nurture your subscribers with relevant and useful content even when they’re not ready to make a purchase. We’ll craft a strategy to ensure your messaging stands out from the competition and the inbox clutter and keeps your brand top of mind.
- Re-engagement: Even the best email programs have subscribers who have stopped responding. Rather than let this unresponsive segment languish on your file, depress your response rates and affect your inbox placement rates, we’ll design a strategy for bringing inactive subscribers back into the fold – and work with you to remove those who aren’t interested in coming back.
If you have questions or would like to hear how Return Path Professional Services can help, please call 1-866-362-4577, or email firstname.lastname@example.org .