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Reputation Monitor

Understand your sender reputation - and all elements contributing to it - to make educated decisions and improve inbox placement rates.


You’re not a spammer. Why get treated like one?

83% of email delivery failures are caused by reputation problems.

Do you know your sender reputation? Do you know what factors make up your sender reputation? Do you know how you are performing on those factors and what you need to improve to get into the inbox?  Are you on any of the important blacklists?  If so, why?

Part of Return Path’s Placement.EQ Solution, Reputation Monitor provides you with a Sender Score. The Return Path Sender Score is the industry’s only scoring system that provides an at-a-glance view of your sender reputation. It’s like a credit score for your email program.

With your Sender Score, you can see how mailbox providers view your sender reputation, and what you need to focus on to improve your reputation and inbox placement rates. Taking into account more than 60 quantitative indicators, Reputation Monitor goes beyond campaign-specific reporting to give you the email intelligence you need to improve inbox placement rates and the ROI of your entire email program.

Reputation Monitor also immediately tells you if your outbound mail server IP addresses are placed on any of the important blacklists, as well as the reason for the blacklisting – so you can quickly get them removed and get your campaigns delivered.
What is Reputation Monitor?