As a member of Certification, you’ll participate in the largest and broadest email whitelist in the email universe, covering more than two billion inboxes worldwide. Plus, you will receive inbox delivery benefits that give you the creative freedom to develop campaigns that better connect with your subscriber, extend your brand value and generate higher response rates. The end result is greater ROI from your email campaigns.
LARGEST, BROADEST COVERAGE
Program members get to participate in the largest and broadest whitelist in the email universe. No other product or service can match the depth of coverage offered through email certification from Return Path.
IMPROVED DELIVERY TO HOTMAIL, YAHOO!, COMCAST AND MANY MORE WORLDWIDE
Certified program members in good standing receive preferential delivery benefits at two of the world’s largest mailbox providers – Hotmail and Yahoo! as well as hundreds of other mailbox providers and filtering companies. This results in higher inbox placement rates, the foundation for higher response rates. Program members average a 27% lift in overall inbox delivery rates – some get over a 40% lift! Our coverage list also includes GoDaddy, Cox, Comcast, Road Runner, Earthlink, key international domains and hundreds more.
With email, what you see may not be what your subscriber gets. For all program members, images are enabled at Windows Live Hotmail so you can focus on optimizing your campaigns for higher response and improved subscriber experiences.
Mailbox Providers automatically block links to protect subscribers from spam and phishing scams. As part of the network of trust, your email will be delivered with links automatically enabled at Windows Live Hotmail. This way, you’ll never miss a click!
BYPASS MAILBOX PROVIDER SPAM FILTERS
Leading mailbox providers rely on Return Path Certification to differentiate legitimate businesses from spammers. In fact, hundreds of mailbox providers currently use our whitelist to make email filtering decisions including Hotmail, Yahoo!, GoDaddy, Cox, Earthlink, Road Runner, Comcast and hundreds more.
BYPASS WEB SECURITY FILTERS, WITH ADDED BENEFITS
Program members experience improved email delivery at thousands of businesses that use filtering solutions like Spam Assassin and Cloudmark. And at Cloudmark, gain a reputation boost and corresponding benefits from being more than just a trusted partner – but a Certified one. This makes it an ideal solution for not only B2C marketers but also B2B marketers.
BYPASS MAILBOX PROVIDER VOLUME FILTERS
Certified members also benefit from no hourly throttling limits at Hotmail, assuring timely inbox delivery and providing the flexibility that responsible email marketers deserve.
BYPASS CONTENT FILTERS
Program members receive a beneficial initial score with SpamAssassin filtering. This enables senders to use words and phrases that may have traditionally caused their email to be filtered. Because of your trusted status in the program, using words like “Free shipping,” “Lowest Price” or even making “Guarantees” would not impact your deliverability. Now you can focus on creating the optimal offer, survey or newsletter without compromise and with confidence that your message will still be delivered to the inbox.
REAL-TIME NOTIFICATION OF MEMBERSHIP STATUS
Certification provides you with real-time notification on the status of your IPs via status alerts. And additional detailed information is available via a web interface and a daily performance report. This way, you’ll know which IP addresses are delivering to the inbox and which IP addresses might require immediate remedial action.
If, for whatever reason, your IPs have been suspended and removed from the whitelist, or you need help in gaining acceptance to the program, Return Path experts are ready to assist.
NO SOFTWARE OR IT REQUIRED
There are no technical adjustments, software installations or other set-up requirements once you qualify. You will simply be added to our whitelist, and the mailbox providers and filtering companies that rely on our whitelists will query the list and recognize your status as a Certified program member with a stellar reputation.
ULTRA HIGH DELIVERY WITH LOWER CPM RATES
Depending on the amount of email you send, your CPM (cost per thousand messages) could be as low as six cents, making it a welcome solution for marketers who don’t want to pay a premium just to get delivered. As a trusted sender in our program, your good reputation is certified. Mailbox providers will get to know you and your mailstreams and have confidence in delivering your mail. If you’ve built a reputation based on trust, you won’t have to pay dearly to benefit from it.