Actionable email marketing intelligence.
Email analytics, email rendering tools and email viewing statistics, for the most compelling, profitable campaigns.
Best-in-class marketing campaign managers know how to walk in recipients’ shoes. They know how to see what they see and learn how they respond. They also have a clear sense of how they stack up against the competition. If you don’t have this intelligence, you’re operating in the dark.
To be best-in-class, you need a true understanding of your subscribers’ behavior via the latest email intelligence. You need Insight.EQ, part of our Email Intelligence Solutions for Marketers.
Are you best-in-class?
Of course, most marketers don’t operate in complete darkness; see which description best describes your team:
We don’t usually use opens and clicks to guide future campaign performance. It’s just hard for us to get these metrics, and once we do, we can’t easily interpret the data. We rarely track ROI. We do everything manually, and this includes gathering competitive data as well as verifying how our messages render on mobile platforms and web browsers, so these tasks take enormous amounts of time. You need to learn just how easy it can be to manage email metrics. and how strongly this can improve your ROI.
We do use opens and clicks to compare and forecast future performance, and we use this data to guide our email marketing programs. We track ROI, but we do this infrequently. We also gather competitive intelligence manually, and we also manually test how messages display on mobile platforms and web browsers. You need to learn how to more effectively manage email metrics, including competitive email intelligence, using an advanced, automated solution, and you also need to learn about an automated solution for email rendering.
3. Above Average
We look at deliverability rates and monitor our sender reputation. We understand that emails must be seen and interacted with to ensure success. We analyze the clicks, opens, bounces, etc., that we get from our Email Service Provider (ESP). We roughly track ROI based on estimates. We gather competitive intelligence manually, and we manually test how messages display on mobile platforms and web browsers, but we can automate a few processes. You are well on your way to becoming best-in-class, but you need to learn how to automate the process of gathering competitive email intelligence and previewing your email images, and since you’re serious about your sender reputation, you should also look into being whitelisted as a Certified Sender.
We leverage all of the data that “Above Average” marketers do, and in addition we’re whitelisted as a Certified Sender. We follow best sending practices and ensure that customers and mailbox providers are aware of this. We have worked hard to earn a good sending reputation, and we want to maintain it. We track ROI accurately and analyze it. We used advanced, automated solutions to gather competitive data and verify rendering quality on mobile platforms and web browsers. You are practically best-in-class, but you need to push the envelope and gain more control over email metrics to be even more proactive in your approach. You need to learn about the full suite of Insight.EQ solutions, including Inbox Insight, Inbox Preview and Email Client Monitor.
All of the above for “Excellent” and more. Engagement-level data is important and guides our future campaign planning. We use all data at our disposal, including new metrics like deleting-without-opening, folder movements, etc., to make decisions. Global filtering is always a concern, as is individual engagement–level filtering. We always want to create a great experience for all of our subscribers, as it’s less costly to retain subscribers than gain new ones. We want to stay ahead of trends and outperform our competitors’ campaigns. We rely on customer-level data for targeting and segmentation, as well as the ability to send relevant emails to earn response and maintain a good sender reputation. Congratulations, you’re there. But you need to maintain your enviable position every day of the year. Insight.EQ provides the solutions to ensure that you stay best-in-class, with Inbox Insight, Inbox Preview and Email Client Monitor.
Explore our Insight.EQ solutions, and see how they can give you the email intelligence you need for best-in-class email marketing campaigns.
Access the deep competitive intelligence and new engagement metrics you need to optimize your email programs and become best-in-class.
With instant email rendering, you’ll learn exactly how your email will look in today’s desktop, webmail and mobile email clients, so you can find and fix issues before you deploy your campaigns.
Gain comprehensive data on exactly which email clients your subscribers are using to view your email, and segment your campaigns accordingly. Focus your testing and design efforts on your core audience.