No channel can match email’s ROI, and yet email marketers routinely leave money on the table by failing to fully optimize their campaigns.
Guest Speaker, Forrester Research’s Shar VanBoskirk and Return Path’s Scott Roth will present the state of email marketing today and outline the common failures that prevent the majority of email marketing efforts from delivering their full potential. Gilt City’s Director of CRM and Email Marketing James DeStefano will discuss how multi-dimensional email data helped his company develop and optimize a highly innovative email program to build and grow a popular consumer brand.
From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees the tools they need to begin optimizing their campaigns and benchmarking their programs to drive better customer relationships, greater response, and increased revenue.
